FACTOIDS & TRIVIA
The Broadcaster
is the most famous of the "rare" models made by
G&L. It was introduced in mid-1985 and produced through March
1986
with a total production run of 869 guitars. This Telecaster-inspired
model was designed by Dale Hyatt, G&L Marketing Director.
G&L
was losing money and the guitar buying public was spending its money on
traditional designs. Dale Hyatt's marketing strategy was sound
and, despite Leo Fender's hesitance to re-visit the past with a
Tele-style model, the Broadcaster proved
to be highly successful. The Broadcaster only came in one
finish:
black with black hardware. It could be ordered with an ebony
or
maple
fingerboard and, of the 869 Broadcasters produced, only 308
were made with maple fingerboards. One very special feature
of the Broadcaster is that all of them were
signed by Leo Fender
himself. Leo used the Broadcaster name on his first
two-pickup solid
body electric guitar in 1950, but Gretsch was using that name for its
Broadkaster
line of drums and requested Fender to stop using it. Fender complied
and
renamed it the Telecaster. History “repeated” itself at
G&L. In
a brilliant marketing ploy Dale Hyatt convinced Leo to use the
Broadcaster name again for his new guitar knowing that Gretsch or
Fender would once again request that the name not be used.
Interestingly, neither Gretsch nor Fender held trademark rights to the
Broadcaster/Broadkaster name at that
time. Nevertheless, the idea was simple: G&L would
produce as
many Broadcasters as possible (up to 1500 maximum) before a lawsuit was
filed
at which time production would cease. G&L never intended to
produce the Broadcaster as a regular model since it would have been
difficult for Leo Fender to personally inspect and sign every unit
made. The plan worked perfectly and G&L produced and sold 869
Broadcasters. Several new names were considered, including LaCaster
and
LeCaster, until settling on the “ASAT” moniker in March 1986.
G&L BROADCASTER (January 1986)
Body:
Solid; maple
Finish: Black, nitrocellulose lacquer
Neck: 2-piece maple, bolt-on
Fingerboard: Ebony; pearloid dot markers
Number of Frets: 22
Pickguard: Single ply black plastic
Bridge: G&L Locktight, black crinkle powder coat
Nut: Plastic
Tuners: Schaller M6, black chrome
Pickups: Two, G&L Magnetic Field Design single coil with adjustable pole pieces
Controls: Master volume, master tone, 3-way pickup selector switch
Scale Length: 25 1/2 inches
Neck Width at Nut: 1 5/8 inches
Body Width at Lower Bout: 12 5/8 inches
Body Depth: 1 5/8 inches
Weight:
8.7 lb
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